Marketing Manager (Remote- US Based)

Job Summary 

Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. We are looking for an amazing, data-driven marketer in the B2B SaaS space. You will be responsible for attracting site traffic through social media and events, converting that traffic into qualified leads, and optimizing those leads to close into customers. You will lead our Petcare vertical solution social media presence, including strategy and engagement, and manage webinars and the trade show experience.

Responsibilities 

• Grow marketing-qualified leads and increase brand perception by converting organic social media traffic.
• Design and implement social media strategy and content calendar to align with business goals.
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.).
• Collaborate with other teams, like support, sales and product to create content, webinars and how to videos.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Design and create social media graphics, gifs and videos with Canva.
• Research, plan and oversee trade show operations.
• Serve as Trade Show Booth Captain by attending 2-3 shows a year.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals.
• Work alongside all departments including sales and product to meet and exceed KPIs by creating exciting new marketing opportunities.
• Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall revenue targets.

Requirements 

• Four-year degree in marketing or a related field
• 5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
• Strong demonstration of a “test, measure, learn” mentality
• Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies.
• Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.)
• Excellent communication (written and verbal) and organizational skills
• Ability to strategize and present opportunities
• Eagerness to drive growth
• Ability to manage multiple projects at the same time in a fast-paced environment

Excited about this role but don’t meet every single requirement?  Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification.  At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.  You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options 
• 100% Employer paid short/long term disability
• Basic Life 
• 401(k) option with 100% company match 
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually 
• 10 company paid holidays
• 6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Salary Range

US Remote: $70,000 - $80,000 USD per year + bonus

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Note: This role will be supporting our PetCare vertical solution https://www.togetherwork.com/vertical-solutions/pet-care/